What Is The Google Penguin Update?
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
Our Guide To Google Penguin:
- Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
- Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates
- Google Penguin Winners & Losers May 2013
- Google Penguin Update: Recovery Tips & Advice
Read Search Engine Land’s latest news related to Google Penguin updates:
No, Google Says There’s Been No Penguin Update
May 28, 2014 at 2:52pm ET by Barry Schwartz
This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically. A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts goi [...]
Related Topics: Channel: SEO | Google: Penguin Update | Google: SEO | Top News
Lawyers Sue SEO Firm For Violating Google Guidelines
May 26, 2014 at 3:56pm ET by Greg Sterling
A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider -- but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using "spammy" techniques violating Google's guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused knowingly violating Google SEO guidelines by building "link farms" on behalf of the plaintiff's several legal domains. It's not clear from the complaint (also embedded below) whether the plaintiff law firm suffered a [...]
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